Privacy Policy
Last updated November 13, 2026
This policy explains what Metrula handles when you use it. Questions: support@metrula.com.
What we handle
- Google Ads access: the connection you approve with Google, stored in encrypted form.
- Google Ads data: campaigns, keywords, search terms, ads, spend and results needed to show reports and make changes.
- What you enter: settings, campaign details, images, approvals and questions you ask the AI.
- Activity records: changes made through the tool and results of its checks.
How we use it
We use this information only to run the tool: to show your results, carry out changes you approve, run checks and answer your questions. We do not sell it and do not use your Google Ads data for advertising.
Payments
Payments are handled by Paddle.com, our reseller and merchant of record. Paddle collects your card or payment details, billing address and tax information under its own privacy policy. Metrula receives only what it needs to run your plan: your email, your plan, the payment status, and the card brand and last 4 digits if shown to you.
Website visits
We count visits to metrula.com without cookies. For each visit we keep the page, the country, the kind of device, and the website that sent you. Your IP address is never stored: it is turned into a short code that changes every day, so we can count visitors but cannot recognise or follow you.
Google user data
Metrula's use and transfer of information received from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements. We use Google Ads data only to provide the features you see in the app. People do not read it, except a person doing a service you ordered, or when needed for security or the law.
Services that help run the tool
Your information is processed by the providers we rely on: Google for your ads, our website hosting and database providers, and an AI provider that receives relevant ad data when you use AI features.
When you order help from a person
If you order a service such as account setup or fixing a disapproved ad, the person doing the work can see and change that Google Ads account through this tool until the order is finished. Access ends by itself when the order is marked done or cancelled, and you can end it earlier at any time on the Get help page.
Stored in your browser
Your browser keeps your sign-in for the session, your agreement to these policies and recent AI conversation. Clearing your browser data removes them.
Keeping and removing data
We keep information while the tool is in use. You can disconnect at any time by removing this tool's access in your Google account settings. To delete your login and everything stored for it, write to support@metrula.com; we delete it within 30 days.
Security
We protect stored access with encryption and require a password, but no online service can be completely secure.
Changes
We may update this policy. The date above shows the latest version.