Terms of Service
Last updated November 13, 2026
These terms apply when you use Metrula, a tool for creating, monitoring and changing Google Ads campaigns. By using it, you agree to these terms. Questions: support@metrula.com.
What the tool does
Metrula connects to your Google Ads account, shows reports, and suggests or carries out changes that you ask for. It is an independent tool and is not made, endorsed or sponsored by Google.
Your responsibility
- You choose and approve the changes made to your account.
- You remain responsible for your ad spend, your ads, your landing pages and your Google Ads bill.
- You must have the right to manage every account you connect, and follow Google's policies.
- Keep your password private.
No guaranteed results
Warnings, reports and AI suggestions are estimates and can be wrong or incomplete. Google still decides whether ads are approved, who sees them and what they cost. We do not promise sales, savings or any other result. Check anything important before relying on it.
Plans and billing
Metrula is offered as Starter, Pro and Premier plans, paid monthly or yearly, plus a Custom plan agreed with us directly. Current prices and what each plan includes are shown on our pricing page. Yearly billing costs less than paying monthly for twelve months. You can cancel at any time; your plan keeps working until the end of the period you have paid for, and it is not renewed after that. Your Google Ads costs are separate: you keep paying Google directly, and Metrula never handles your ad money.
Who you buy from
Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries about payments and handles returns. Your card details are held by Paddle, not by Metrula.
In-app purchases
The tool offers in-app purchases. Each plan includes a set number of AI requests a month, which renew on the 1st of each month. When they run out, you can buy extra AI credits. A credit is about one AI request: short answers use less, a full campaign draft can use up to about 2. Credits pay only for the AI you actually use, and a request starts only if you have enough credit left for it. Bought credits don't expire at the end of the month, and they are used only after your plan's monthly requests are gone. If an AI request fails, nothing is taken. The price of each pack is shown in the app before you buy. Credits can't be exchanged for cash and can't be moved to another login.
Services done by a person
You can order services that a person carries out for you, such as account setup, fixing a disapproved ad, an account review, or an extra Google Ads account slot. The price is shown before you order. Some plans include some of these services; when a service is included, the app shows it and there is nothing to pay. Otherwise, work starts once payment has arrived. Extra account slots are billed monthly until you cancel. For a disapproved ad, we look at it before you pay and tell you if we think it can't be fixed. Google decides whether an ad is approved, so we can't promise that it will be.
Availability
The tool depends on outside services, including Google, and may be interrupted or changed at any time.
Limit of liability
The tool is provided as is. To the extent the law allows, we are not liable for lost profits, ad spend, disapproved ads, suspended accounts or indirect losses that result from using it.
Ending use
You can stop at any time and remove this tool's access from your Google account settings. We may suspend access if these terms are broken.
Refunds
- Plans: you can cancel at any time and your plan keeps working until the end of the month or year you paid for. We don't refund the unused part of a month or year.
- Mistakes: if you were charged twice, or charged after you cancelled, we refund the wrong charge in full.
- Services not started: if you cancel a paid service (such as setup, an ad rescue or an account review) before we start working on it, we refund it in full.
- Disapproved ad rescue: we look at the ad before you pay and tell you honestly if we think it can't be fixed. Google alone decides whether an ad is approved, so once we have done the work, the rescue is not refunded even if Google still rejects the ad.
- AI credits: bought credits that you have not used are refunded if you ask within 14 days of buying them.
- Your rights: nothing here limits any refund rights you have under the law where you live.
To ask for a refund, write to support@metrula.com or reply to your Paddle receipt. Refunds go back to the card or account you paid with.
Contact
Metrula ยท support@metrula.com
Changes
We may update these terms. The date above shows the latest version, and continuing to use the tool means you accept it.